First Asia Pacific adidas flagship

Various Associates, the only Chinese design firm that participated in the flagship design, partnered with adidas to extract local Korean elements and blend them with adidas brand personality, creating a "home of sport" with closer connections and deeper resonance with local customers.

The design respects and highlights adidas brand culture as well as the local culture, inherits the brand DNA, meets the practical needs of the brand, operators, and other parties involved, and establishes a benchmark in retail space design.Under the severe impact of the pandemic, the project was completed as scheduled. It stands on the streets of Myeongdong with a brand new energetic image, successfully and efficiently fulfilling the mission of revitalizing the brand's physical store, just as how the slogan of adidas puts it: IMPOSSIBLE IS NOTHING.