(SO)What Boutique

  • The Atrium, Chengdu

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Drawing inspiration from the local profound play-watching culture, Various Associates took "Stage" as the design concept. The team maximized the unique site advantages to build a dynamic stage that integrates modern technology and dramatic tension, hoping to bring customers multi-sensory immersive spatial experiences.


Various Associates expected to explore multi-layer spatial expressions and experiences, to break the sole attribute of traditional retail space. The design of this fashion boutique fully responds to the brand's concept. Innovative, bold and design techniques are demonstrated in the rigorous, free and flexible spatial system. Through integrating brand culture with functions, structural breakthroughs, aesthetics and multi-sensory experiences, the design team explored and brought more possibilities to the space.